2027 Social Media Planner for Small Business Printable – Content Calendar, Weekly Post Planner, Analytics Tracker

What you get

Plan a full year of social media for your small business without the guesswork. This printable planner takes you from brand basics to a dated 2027 content calendar, weekly post plans and simple monthly analytics, all in one place. The clean navy, cream, terracotta and sage design is easy to read and easy to fill in by hand.

This is a digital product: you get an instant download of PDF files to print at home or at a local print shop. Nothing physical is shipped.

What's included (71 pages)

Foundation - Contents with a "my social media snapshot" box, and a how-to-use page with space for your own metric definitions - 2027 at a glance (Sunday start) - 2027 social media goals: one big goal, targets by platform, goals by quarter and habits to build - Brand basics: what you do in one sentence, brand voice (3 words, we sound like / never sound like, words to use and avoid) and visual style (color swatches, fonts, photo style) - Target audience: two ideal customer profiles - Content pillars: four pillar cards with topic, formats, example ideas and share of posts - Platform overview: Platform 1, 2 and 3 with handle, purpose, audience, posting frequency and best times

12 monthly sections, January to December 2027 (3 pages each) - Monthly overview: mini calendar, focus of the month, top 3 goals, launches and promotions, and a blank "awareness days and key dates" list where you write the observances and events that matter to your audience - Dated content calendar (Sunday start) with three post slots per day (P1, P2, P3), a platform key and a pillar color key - Monthly analytics tracker: followers, net new followers, posts, reach, views, engagements, engagement rate, profile visits, link clicks, messages and leads for each platform, plus top 3 posts and what worked

Create and plan - Weekly post planner (2 pages, undated): Monday to Sunday with a column for each of your 3 platforms and engagement habits - Content batching day page - Content ideas bank: 60 general post ideas in 6 groups (educate, behind the scenes, engage, promote, community and trust, story and brand) plus a page for your own ideas - Caption drafting (3 pages, 6 drafts): hook, body, call to action, hashtags, alt text and a pre-post checklist - Hashtag bank (blank, by category) and hashtag sets - Collaboration tracker (2 pages) - Campaign planner and campaign timeline (2 sets)

Review - Quarterly reviews for Q1 to Q4 - 2027 year in review and a "looking ahead to 2028" page - Notes pages: lined, dot grid and grid

Designed to be flexible - Works with any social media platform: you write in your own channels as Platform 1, 2 and 3. - No holidays or awareness days are pre-printed, so it works in any country and any industry. - All numbers are left blank for you to fill in from your own platform insights. - Undated pages can be reprinted as often as you need. - US Letter (8.5 x 11 in) and A4 (210 x 297 mm) are both included.

How it works 1. Purchase and download the ZIP file instantly. 2. Unzip it and open the PDF for your paper size (Letter or A4). 3. Print at 100% / "Actual size" and start planning.

Format: 2 PDF files (71 pages each) and a README in one ZIP file (about 1.1 MB). A PDF reader such as Adobe Acrobat Reader is recommended for printing.

Please note: This is a digital download. No physical item will be shipped. Colors may vary slightly depending on your screen and printer. This planner is a planning tool; it does not include platform data, templates for specific apps or guaranteed results. For personal and own-business use only; please do not resell or share the files.